Events and Exhibitions – Strategy and Objective Checklist

This form is to evaluate an event attendance or sponsorship of an event to maximize our return on investment.
We want to use every single opportunity to communicate the diversification of our product portfolio and deliver high quality education that reinforces the importance of multi-modal imaging to improve patient care. Each of these sponsorships are a touch point for reaching our customers and therefore need to be strategic in our approach.

So we kindly ask you to fill out the following form:

Initiator / Proposer (HE)***

Email Proposer*

Event Name*

Event Location

Event Start Date*

DD

MM

YYYY

Event End Date*

DD

MM

YYYY

Event Cycle

Yearly
Every 2 Years
Every >2 Years
Once

Reason for participating*

KOL Management
Customer Contact
Industry Presence
Educational Event

Audience of the Event*

Generalists
Retina Specialists
Glaucoma Specialists
Cornea Specialists
Cataract and Refractive Surgeons
IT Managers
Optometrists
Researchers
Others

Others

Contact Details Event Organizer

Booth Manager/Attendee*

Required Booth Personnel

Event Strategy*

(please state why you think we should attend this event)

Event Objectives*

(please state WHAT you want to achieve, HOW we will accomplish this and how we will MEASURE our success)

Event Type*

Exhibition only
Academy only
Exhibition and Academy
Delegate only (Participant fee)
Sponsoring only (e.g. Logo - NO stand)

Academy / Educational Items

Lecture
In-booth Presentations
Workshop / Hands-on Training
Symposium
Glaucoma Atlas Promotion
Peer Discussion

Required Speakers

Inhouse Speaker
Sponsored Speaker

Sponsorship Items

Exhibition Stand
Bag Insert
Industry Symposium
Program Ad
Sponsor Logo
Others

Other Sponsoring

Devices

Device(s) required
NO device(s) required

SPECTRALIS Devices

OCT2
OCT
HRA+OCT2
HRA MC
Anterior Segment Lens
Widefield (55°) Lens
Ultra-Widefield (102!) Lens

Other Devices / IT / Hardware

ANTERION
HRT
HEYEX 2
mediSIGHT
Laptop
Server
Printer

Academy Equipment

Projector
Screen
Audience Response System
Laptop

Marketing Material

(if yes please provide detailed information)

Brochures
Literature Rack
Lanyards
Notepads
Pens
Giveaways
Name Badges

Roll-Up Banners

Own (Sales Reps)
OCT2+UWF
GMPE+WFO
HE Logo
SPECTRALIS in Space
HE Academy

Pop-Up Walls

HE Logo 4m
HE Logo 2m
HE Academy 2m
HR 4m

Other Equipment

**The originator is responsible for completing this form and overseeing the organisation of the event. If the originator will not attend the event himself, he/she should nominate a booth manager who is responsible for achieving the event objectives and completing the Event Evaluation Form.