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Events and Exhibitions
Strategy and Objective Checklist
This form is to evaluate an event attendance or sponsorship of an event to maximize our return on investment.
We want to use every single opportunity to communicate the diversification of our product portfolio and deliver high quality education that reinforces the importance of multi-modal imaging to improve patient care. Each of these sponsorships are a touch point for reaching our customers and therefore need to be strategic in our approach.
So we kindly ask you to fill out the following form:
Initiator / Proposer (HE)**
*
Email Proposer
*
Event Name
*
Event Location
Event Start Date
*
DD
MM
YYYY
Event End Date
*
DD
MM
YYYY
Event Cycle
Yearly
Every 2 Years
Every >2 Years
Once
Reason for participating
*
KOL Management
Customer Contact
Industry Presence
Educational Event
Audience of the Event
*
Generalists
Retina Specialists
Glaucoma Specialists
Cornea Specialists
Cataract and Refractive Surgeons
IT Managers
Optometrists
Researchers
Others
Others
Contact Details Event Organizer
Booth Manager/Attendee
*
Required Booth Personnel
Event Strategy
*
(please state why you think we should attend this event)
Event Objectives
*
(please state WHAT you want to achieve, HOW we will accomplish this and how we will MEASURE our success)
Event Type
*
Exhibition only
Academy only
Exhibition and Academy
Delegate only (Participant fee)
Sponsoring only (e.g. Logo - NO stand)
Academy / Educational Items
Lecture
In-booth Presentations
Workshop / Hands-on Training
Symposium
Glaucoma Atlas Promotion
Peer Discussion
Required Speakers
Inhouse Speaker
Sponsored Speaker
Sponsorship Items
Exhibition Stand
Bag Insert
Industry Symposium
Program Ad
Sponsor Logo
Others
Other Sponsoring
Devices
Device(s) required
NO device(s) required
SPECTRALIS Devices
OCT2
OCT
HRA+OCT2
HRA MC
Anterior Segment Lens
Widefield (55°) Lens
Ultra-Widefield (102!) Lens
Other Devices / IT / Hardware
ANTERION
HRT
HEYEX 2
mediSIGHT
Laptop
Server
Printer
Academy Equipment
Projector
Screen
Audience Response System
Laptop
Marketing Material
(if yes please provide detailed information)
Brochures
Literature Rack
Lanyards
Notepads
Pens
Giveaways
Name Badges
Roll-Up Banners
Own (Sales Reps)
OCT2+UWF
GMPE+WFO
HE Logo
SPECTRALIS in Space
HE Academy
Pop-Up Walls
HE Logo 4m
HE Logo 2m
HE Academy 2m
HR 4m
Other Equipment
**The originator is responsible for completing this form and overseeing the organisation of the event. If the originator will not attend the event himself, he/she should nominate a booth manager who is responsible for achieving the event objectives and completing the Event Evaluation Form.
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